This family-owned baseball and softball equipment company was founded by George Sharp Lannom Jr. in Tullahoma in 1912 as Lannom Manufacturing Company. It began as a producer of leather horse collars and harnesses. Recognizing the decline of animal-powered farming, Lannom developed a sporting goods line in order to utilize his tannery. He started with leather footballs in 1921 and added helmets, basketballs, and then baseballs and later softballs. Naming the line “Worth,” Lannom created the slogan “Another Name for Value” and masterminded the company’s growth for the next thirty years.
At Smash It Sports, we have all your Worth softball gear and apparel from bats to hats, balls to bags, and batting gloves. Financing available. Shop at Smash It Sports your One-Stop Sports Retailer!